Excerpt from Planet of the Blind: (click for entire article)
The National Federation of the Blind, the nation’s leading advocate for Braille literacy, and Groupon Grassroots, the philanthropic arm of Groupon, are teaming up to bring Braille into the lives of more blind children who need it.
The National Federation of the Blind campaign will be available on the Baltimore Groupon page beginning on June 4, and running throughJune 10. Groupon subscribers can pledge support for the National Federation of the Blind Braille Literacy initiative in increments of $10, with each $15 purchased providing one Braille Reading Pals packet to a blind child.
Braille Reading Pals is an early literacy program that fosters positive attitudes about Braille for children and their families and promotes a love of reading by encouraging parents to read daily with their blind or low-vision child. Participants receive a print/Braille book to read with their child and to encourage an independent exploration of Braille. Participants also receive a plush “Reading Pal” to accompany reading time and help young blind children develop fun and positive associations with reading Braille. Each $15 purchase will pay for a full set of Braille Reading Pals materials for a blind child and help set a blind child on the path to Braille literacy and future success.