Excerpt from: New York Times (click for full article)
I keep coming across an interesting problem. People say they want things to be simpler — investing, life insurance, retirement planning, etc. But when a simpler (and effective) option is proposed, they reject it as too simple.
In most of the money situations I’ve come across, the best solution is almost by definition the simplest. (Note: I didn’t say the easiest.)So why don’t we go for simple?
1) We don’t believe it will work.
2) We think simple should be easy.
3) We like tradition.