Excerpt from: McKnight's (click for full article)
Messaging will make or break an organization and in today's digital world, messaging takes many forms. We live in a universe where communicating never stops and you cannot hide from it. You can't control it. But you can be prepared for managing it.
News alert to all decision makers in the long-term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.
The best people to help you handle this are the professionals trained in communications, journalism, public relations. They understand how the reporters work in today's digital world of instantaneous sound bytes, tweets, posts, B-roll and images.
The rapidly expanding LTC industry must recognize that avoiding talking to and working with their local media as well as the regional, national and even international media is a detriment to the well-being of not only the elders we are committing to serving. There is a definite impact that can be attributed to the branding, marketing, and the bottom line.