Excerpt from: Law.com (click for full article)
Statistics can be illuminating for web-savvy lawyers, too. Carl
Shusterman, an immigration lawyer based in Los Angeles, launched his
website in 1995 and also uses Facebook, Twitter, YouTube and LinkedIn.
The data from Avvo Ignite showed that LinkedIn wasn't yielding many
inquiries. His YouTube videos created a lot of buzz, but Shusterman
decided to tweak his content on that channel anyway. He now ends each
video by encouraging viewers to schedule consultations.
"The data
brings certain business considerations to the very fore of your
consciousness," he said. "If I'm spending tons of time on something, I
should find out how to use it more effectively or scratch it because you
can't practice law and do all of this."
Some consumer-oriented
lawyers already use social media to generate the lion's share of their
business, Dayton said. For lawyers who are just starting to dabble
online, Avvo Ignite may motivate them to keep at it by showing them the
results, even if they are small at first, he noted.
"The reason
most lawyers don't make it past the first 48 hours using social media is
because they don't see anything happening," he said.
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