Excerpt from: The Atlantic (click for full article)
PROBLEM: Google overhyped the flu this year, which seemed to be a blow to the company's claim that it can track disease in real-time. Not to mention, the CDC was doing a fine job monitoring the virus's spread without the help of Google's search-based analysis. Traditional epidemiological surveillance techniques are less reliable, though, when it comes to mental illness, which remains complex and stigmatized enough that there's reason to believe people may be more comfortable consulting the Internet than their doctors.
RESULTS: In the U.S., inquiries about mental health dropped by 14 percent from winter to summer. The seasonal differences, for major mental illnesses, were as follows:
- Eating disorders: 37%
- Schizophrenia: 37%
- Bipolar: 16%
- ADHD: 28%
- OCD: 18%
- Suicide: 24%
- Anxiety: 7%
Similar drops were seen in the Australian dataset. In fact, peaks and troughs in search volume between the two countries closely reflected one another -- while Americans enjoyed the decline in mental illness that appeared to come with lengthening days and warmer weather, the Australian winter signaled a rise in the very same:
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